Bradley Fitchew
Fractional Digital Marketing Officer & Trusted Advisor
I work closely alongside business owners, managing directors, partners and executives to solve the challenge of reaching and engaging their audiences online with bespoke digital marketing strategies and services.
My Services
I offer fractional digital marketing officer services for businesses that need senior marketing leadership without the commitment of a full-time hire. This is particularly valuable when you're scaling, refining your growth strategy, or bridging the gap between hires.Whether you're struggling to define the right mix of channels, need to test and validate campaigns before scaling, or simply require an experienced hand to steer your marketing efforts, I provide a strategic framework tailored to your goals—backed by hands-on support where needed. It’s an ideal solution for businesses targeting ambitious growth, looking to blend expert guidance with cost-effective flexibility.
Thought Leadership
I have worked with many B2B, professional services firms and brands with (U)HNW clientele. Read my professional insights, thoughts and opinions on digital innovation and strategies in these sectors.
- How Small Firms Can Build Better Client Relationships At Scale
- The Differences Between Marketing To HNW, VHNW and UHNWIs
- How to Engage Wealthy Audiences via Paid Media
- Thriving Without Cookies: Digital Strategy for Luxury Brands
- How to Build an Organic Content Strategy to Attract HNW Clients
Stay Informed
Subscribe to my newsletter for exclusive insights.
Digital Marketing Strategies
Without a cohesive digital strategy it's difficult to know which marketing activities are moving you towards your business goals.
Working with me, we’ll address the key elements of a successful digital marketing strategy: What are your objectives? what's your current position?, what activities will get you from A to B? and how will progress be measured?A comprehensive strategy delivers:
+ A clear definition of your target client and/or stakeholder personas.+ A clear definition of your digital marketing objectives and actionable steps to achieve them.+ An analysis of your entire digital presence (Analytics, Content, Digital PR & Reputation, Paid Media, SEO, Social Media, Website), to identify strengths, weaknesses, and opportunities.+ An analysis of competitive landscape to uncover opportunities.+ A detailed review of your people, processes, and technology to ensure your roadmap is attainable.Each of these components can also be provided as standalone services, tailored to your specific needs. Each stage of the process is developed through in-depth research, including a comprehensive understanding of your business. This process is supported by multi-modal methods such as in-person and virtual consultations, desk research, and focus groups, ensuring the strategy is perfectly tailored to your organisation's situation within the competitive landscape.
Automation, CRM Enrichment & Go-To-Market Strategies
Building a strong pipeline isn’t just about finding more leads—it’s about using smarter systems to identify and reach the right ones.
Before launching any outreach, I start by reviewing your customer data and sales process to spot any gaps or missed opportunities. From there, I create tools that can automatically enrich your CRM and personalise outreach using AI—helping you reach the right people more effectively and efficiently.My services combine practical execution with strategic thinking, and are tailored to your team’s size, setup, and goals—but typically include:+ CRM Enrichment & Signal Mapping: Improving your CRM by adding useful, real-time data that highlights high-potential leads and accounts.+ Automation & Workflow Design: Setting up simple, scalable systems that reduce manual work and keep your sales and marketing efforts running smoothly.+ Go-To-Market Strategy & Campaign Engineering: Designing clear strategies that help you go to market with focus—using data to test, learn, and improve over time.This service is designed to help you move faster, reach better prospects, and scale your sales and marketing efforts with confidence.
Digital Authority & Brand Building Roadmaps
Building digital authority means being seen and establishing trust where it matters to your clients. Without it, you risk never being discovered by HNW audiences who expect trust and seamless interactions.
Establishing digital authority involves multiple disciplines, each contributing to building a strong, visible brand online.My approach begins with understanding your objectives and target audience, analysing your competition both within and outside your sector, and providing a clear, actionable roadmap to enhance your brand authority and visibility.Key disciplines that impact brand authority include:+ Search Engine Optimisation (SEO)
+ Digital PR
+ Digital Out-of-Home Advertising
+ Connected TV (CTV) Advertising
+ High-Impact Display / Programmatic Campaigns
+ Social Media Advertising
+ Influencer Marketing
+ Email MarketingWhether you need a focused solution in one of these areas or a comprehensive roadmap, I always provide a tailored plan that blends strategic consultancy with execution, based on your specific needs.
Digital Campaigns & Lead Generation
Generating new enquiries and achieving specific marketing objectives requires an orchestrated plan that harmonises all your efforts across multiple digital platforms and activities.
Before embarking on campaigns, it’s often essential to conduct an in-depth review of your customer personas and establish a strategy for collecting first-party data to enhance targeting and results.My services blend consultation and execution based on your level of experience with digital campaigns, but typically include:+ Paid Media Audits & Setup: Optimising or setting up PPC campaigns to enhance performance and drive results.+ Paid Media Strategy: Developing targeted campaigns to reach the right audience, with a focus on capturing and leveraging first-party data for maximum impact.+ High-Impact Multi-Channel Campaigns: Strategic planning of integrated cross-channel campaigns to capture high-quality leads and drive conversions.
Paid Advertising For Boutique Brands
Without precision-targeted advertising and a well-structured lead funnel, you’re losing potential clients and not maximising your marketing ROI.
For smaller organisations without an in-house paid media manager, I can offer a limited number of clients comprehensive campaign management services, ensuring your digital advertising delivers results without the need for additional hires.This includes:+ Google PPC campaigns, which offer a powerful way to capture HNWIs actively searching for luxury services, delivering high-quality leads through intent-based targeting.+ Social Media Advertising across platforms like LinkedIn, Instagram, and Facebook enables precise audience targeting to engage both UHNWIs and their intermediaries. LinkedIn is particularly effective for reaching decision-makers in professional networks, while other platforms help build broader brand awareness and foster engagement.+ Programmatic Advertising across Display, Digital Out-of-Home (DOOH), Connected TV, and Streaming Services ensures your brand reaches affluent audiences in premium environments. By leveraging highly relevant third-party data sets, programmatic campaigns deliver precision targeting and maximum impact.
Advisory Services
Without an independent, unbiased expert to assess your digital marketing efforts, you risk missing untapped opportunities buried in your data and activities. These overlooked insights could be the key to engaging taregt audiences effectively, yet without the right guidance, you’re leaving potential connections—and deals —on the table.
Whether you are addressing a critical marketing challenge, seeking strategic coaching, or requiring comprehensive support across multiple facets of your business, my advisory services are tailored to meet your specific needs with flexibility and professionalism.For urgent, high-priority challenges, I offer focused working sessions to identify solutions and create actionable strategies.For broader, ongoing support, I provide structured retainer agreements, offering consistent access to expert consultation, strategic guidance, and team coaching. Whether you need a trusted adviser for key initiatives or a long-term partner to refine and elevate your approach, I am here to expand your marketing horizons.
